Because the sun has ultraviolet and infrared radiation that both can heat up our eyes and burn them essentially. It’s not the brightness which is the problem, but the amount of light at wavelengths that we cannot even see!
It is great to look straight at the sun. The sun gives out lots of different types of light. If there is too much of a certain light it can cause damage to the eyes. The bits at the front and the back can be damaged. The bits at the back of the eye respond to light and that is how we see. If you look into a torch you know you get a dark circle, that is only temporary damage to the eye. That is okay as it goes away. Also, fun fact. If you shine a light (like a torch) into a human eye, then a leopards eye, or a different animals, the colour you see (reflects off the eyes) can be different!!!
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