Solar radiation can cause DNA damage. To protect against this, the skin produces a dark pigment (called melanin) which will absorb most of the radiation and thereby protect the DNA. Tis is why the skin gets dark.
Hair has no living cells (except at the root), so protection against DNA damage isn’t necessary. However, the sun causes damage to the proteins that hair is compose of (mostly keratin), which makes the hair appear lighter
The skin contains living cells that produce melanin (which is a dark colour) as a protective mechanism in the presence of UV light (from the sun or sun beds). The more UV light, the more melanin is produced (until the cells are full).
However, hair doesn’t contain any living cells, the colour was put there as the hair was growing from the base in the hair follicle (or by the hairdresser). This colouring gets bleached due to the UV light in sun light (and sunbeds) – kind of like some shop signs fade after a long time in sunlight.
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