• Question: Can you give some examples of some of the experiments you run? And what you have found out from them.

    Asked by jimmylittlewing to Ian on 15 Jun 2011.
    • Photo: Ian van der Linde

      Ian van der Linde answered on 15 Jun 2011:


      OK, I’ll start with one that’s quite easy to explain. We ran an experiment that showed people pictures of natural pictures and measured exactly where they looked. Using this information, we developed a computer program that can predict where somebody will look if you show them a new picture. This can be used in broadcasting (e.g. streaming TV over the Internet) to make sure that the area of the screen we know people are most likely to be looking at contains the best quality video, and we can reduce the quality of the other areas a little!

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