• Question: what scientific procedures do you go through when experimenting with foods and do you take into account reliability, validity and accuracy?

    Asked by 08mhook to James on 19 Jun 2011.
    • Photo: James Hargreaves

      James Hargreaves answered on 19 Jun 2011:

      Hey 08mhook,
      When planning my experiments i will conduct Market Research to gain a idea of what consumers want to buy and eat, once in development i will hold taste panels, which uses sensory testing which records the persons movements and thoughts while they eat the food. Its all fed into a computer and makes me some nice pretty graphs which shows me where i need to make changes to a recipe or replace certain ingrediants. Each part of my experiments rely on on reliability of the participants and accuracy of the answers they give.

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