I am afraid that you are right. Many people are not aware of their environmental fingerprint. Simply said, people often look more after money or their comfort instead of focusing on environmentally friendly alternatives.
But there are good news. There is definitely a change in research. Recycling and sustainability are very important in science nowadays. Moreover, 46% of British electricity is already generated by clean energy sources.
I think it’s very important, but not everyone agrees. A lot of the problems we will run into by behaving unsustainably haven’t really started to affect most peoples lives in a very noticeable way. This makes it hard to convince people that lots of things will have to change, because they don’t see an immediate need for the changes to happen. Unfortunately for problems like climate change, you have to act before the effects become overwhelmingly obvious, because by that point the effects are also irreversible. Scientists can put evidence out to the public, but they can’t force everyone to agree!
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